At Vinava, we help marketing and commercial teams tap into the full power of data. From understanding what drives consumer behavior to measuring every marketing dollar’s impact, our services combine strategy, analytics, and technology to make your marketing smarter, faster, and deeply personalized. It’s where data meets digital creativity.
Consumer Data Environment
We build intelligent consumer data environments that go beyond basic CRM. By integrating online, offline, and behavioral data, we help you understand not just who your customers are, but why they act. This 360° visibility fuels segmentation, targeting, personalization—and better decision-making across the board.
Additional ideas to expand:
- Identity resolution and profile unification
- Behavioral and intent data integration
- Real-time customer journey insights
Marketing ROI (MMM, Testing & Attribution)
Marketing is an investment—make it measurable. Our approach blends Marketing Mix Modeling (MMM), incrementality testing, and multi-touch attribution to give you a crystal-clear picture of what’s working. We turn analytics into action by helping you reallocate spend where it drives real impact.
Additional ideas to expand:
- MMM for media and channel optimization
- Real-time A/B and lift testing
- Full-funnel attribution modeling
Data Valorization & Category Management
We help retailers, brands, and CPGs turn data into value. From optimizing category assortments to discovering pricing opportunities, we translate raw data into actionable insights. Our tools and dashboards empower your teams to manage categories more strategically and profitably.
Additional ideas to expand:
- Assortment and pricing optimization
- Retail and consumer panel integration
- Revenue growth management
Data-Driven Sales
With the right data, your salesforce can do more than sell—they can strategize. We equip sales teams with predictive tools, customer insights, and dynamic dashboards that prioritize high-value leads, tailor pitches, and close deals faster. Less guesswork, more growth.
Additional ideas to expand:
- AI-driven lead scoring
- Personalized sales enablement
- Sales performance analytics
Marketing Analytics
We move beyond dashboards to deliver true marketing intelligence. Whether it’s campaign effectiveness, customer lifetime value, or channel performance, our analytics translate metrics into stories—and stories into smarter decisions. We help marketing teams become insight-driven, not just data-aware.
Additional ideas to expand:
- Customer segmentation and LTV modeling
- Campaign performance deep dives
- Visual storytelling and data democratization
